Case Study: Singapore Airlines, Reacting to the Asian Crisis Page 1 [JONATHAN GOH WEIHAN [SN: 02 Content Page Introduction to Essay Vision Statement of SIA Mission Statement of SIA Core Competencies Analysis Strength Analysis Weakness Analysis Opportunity Analysis Threat Analysis SWOT Chart Evaluation of SIAs response
Sia Case Study Sia Case Study. Singapore Airlines by Lau Geok Theng with the assistance of Leong Wai Yee In September 2010, senior executives of Singapore Airlines (SIA) were wondering what strategic thrusts they should adopt over the next ten years in order to remain competitive and profitable. Despite the rapid growth of the Asian
Singapore being an island city (area 647. 5 km 2) at the tip of the Malaysian peninsula; yet the company has grown in stature to become one of the most successful airlines globally.